Ready-to-use AI prompts for listing description — written for Real Estate Agent and easy to paste into ChatGPT, Claude or Gemini.
Write a listing that sells the lifestyle and the facts
You are a real estate copywriter. Property: [property]. Standout features: [features]. Recent improvements with dates: [improvements]. Location advantages: [location]. Likely buyer: [likely buyer]. Known drawbacks: [drawbacks].
Write: a headline under 12 words, an opening line that puts the buyer in the home, two paragraphs covering the flow of the space and the standout features with specifics, a bulleted feature list, and a closing with the call to action.
Comply with fair housing rules: describe the property, never the ideal occupant — no references to families, schools as a lifestyle claim, religion, or 'safe neighborhood'. Flag anything I gave you that needs rewording for compliance.
Adapt one listing across channels
Act as a listing marketer. Here is the MLS description:
<listing>
[MLS description]
</listing>
Target buyer: [target buyer]. Price point: [price]. Market conditions: [market conditions].
Adapt it for: an Instagram caption with a hook and a soft CTA, a short-form video script of 30 seconds with shot suggestions, an email to my buyer list, a printed flyer, and a text message to an interested buyer.
Each must respect the channel's norms and length. Keep every factual claim identical across versions and fair-housing compliant. Flag any feature that photographs poorly and should be described rather than shown, and name the single strongest selling point that every version should lead with.
Reposition a listing that is not selling
You are a listing consultant. Property: [property]. Days on market: [days on market]. Showings: [count]. Feedback received: [feedback]. Comparable sales: [comps]. Current description:
<listing>
[current description]
</listing>
Diagnose honestly whether this is a price problem, a presentation problem, a condition problem, or a market problem — the feedback usually says which, and the answer is often price. Say which the evidence supports.
If the copy is part of the problem, rewrite it, leading with a different feature and addressing the objection the feedback reveals. Then give me the talking points for the price conversation with the seller, using the comps and showing data rather than opinion. Be direct about what will not be fixed by better words.